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Why SEO is Not Marketing

One of the biggest issues “Search Engine Optimization experts” face is that they tend to sell their marketing services short by focusing on keyword rankings.

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Ranking a keyword is only part of the story. Hacking good rankings without taking care of basic business building principles is downright dangerous.

The problem I see with most business owners is that they swallow the SEO lie whole and assume they are going to be able to make “huge gains” in their marketing by simply ranking in search engines. You need a Seattle SEO expert to help you get the job done right.

Won’t Keyword Rankings Create Huge Success?

It’s true that great rankings increase click through. It’s true that high keyword rankings communicate more value and trust to a searcher. But, it’s not true that great keyword rankings have anything to do with the actual longevity of a business model or marketing skill. In fact, good rankings may just be pro-longing a bad business plan.

Whether you’re ranking a keyword via organic optimization or paid search, real internet marketing starts with the quality of your service and your revenue goals. A lack of understanding in both of these areas will generally render your online marketing efforts quite useless.

I you’re like 90%+ of mid-size to small business owners then you tend to run your business from a “shoot from the hip” mentality. I was in the same boat for years as well. However, when I decided to truly focus on making money I took a step back and looked at my services and revenue goals before implementing my marketing strategy.

A few realities we all must face to start marketing “for real:”

1. “So What” If You’re Number 1 in Google

Does being number 1 in Google always translate into success? Maybe it will with monetary gains, but how do your rankings translate into successful long-term conversions? If your service or product is bad you’re going to get bad reviews. In retrospect, I’ve committed to not working with any businesses who have s a bad reputation and are not willing to take “huge action” to fix these issues. No SEO campaign can fix bad reputation.

2. We All Need a Marketing Manager

A marketing manager is someone who can reverse engineer business revenue goals into a successful marketing campaign. For years I acted as more of a keyword ranking service for clients. This brought about some frustrations as my clients would keep throwing money at me, hoping it would make their business grow. They had an idea of what their revenue goals were, but zero concept of how to organize the right type of marketing strategy and budget to fit those goals. In the end, they didn’t need keyword rankings, they needed a solid marketing plan.

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3. Stop “Hacking” Your Marketing Budget and Plan Accordingly

I’ve been around long enough to see a lot of business start and fail. My best customers are CEO’s and business owners who make $250,000 plus per year consistently. I say consistently because I’ve seen owners who hack their way into a large income, but never achieve long term success. The difference between consistent long-term earning and short term success is always a better business plan with calculated marketing goals based upon yearly revenue goals.

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How To Make A Big Difference With Your Content


1. Content Builds Trust

You may be thinking about that algorithmic factor from MOZ or Majestic that measures your website’s back-link authority. Those measures are really trying to capture more than just the authority of your back-links. If you’ve been back-linking correctly, your measure of trust should be a good indicator as to how humans perceive your website. Developing quality content on a consistent basis, within your inbound marketing agency methodology, will build trust with humans in three ways:

Top of mind awareness – It is not about just creating new customers, it is the experience that causes your customers to share. When people like the experience, they refer it to others. This is why guest blogging is such a powerful tool. Guest blogging provides huge brand awareness opportunities. Yes, it is not just about the back-link.
People grow familiar with you – Healthy familiarity breeds trust. In real life, people who don’t know you tend to have a, “I don’t know you, so I don’t trust you” attitude. The same principles apply to the internet. If people begin to see your company’s brand everywhere, they will grow familiar with you as an expert in your field.
Enhanced communication opportunities – Developing a lot of good content increases the chance that you will be able to interact with leaders and influencers through blog comments and social media. Developing solid relationships with leaders and influencers is a stepping stone you can take to making your brand lead and influence others through 3rd party validation.
2. Content Forces You to Be an Expert

Most of the people I consult with about incorporating a massive content strategy are shocked when they hear how much content our company has to produce to get results. We have found that developing massive amounts of quality content gives our team the edge it needs to enhance our client’s search marketing campaigns. They are able to promote the account with fresh ideas and insights that will help the client have a greater impact in the eye of their consumer.

Even if you would consider yourself to be an incredibly dead (or boring) content category (i.e. grave stone company), this still applies to you. Forcing yourself to think outside the box in providing useful content to your listeners will give you an edge that your potential customers will notice. Here’s a great guide from MOZ about developing great content for boring categories

3. Content Forces You to Listen Better

Content will make you vulnerable. That’s okay! You need to get invaluable feedback from your listeners. This will help you tailor your brand to your customers’ needs.

While your competitors may be afraid of making people angry, you will be the “go to guy” who’s not afraid to answer problems and tackle frustrations. Why would business owners limit their online engagement out of fear that they will not be able to control their “branding?”

This is a huge handicap that must be overcome. Otherwise, a company will not be able to meet the needs of the growing digital consumer market.

Building a Content Strategy

Great content brings contentment (satisfaction) to humans through building trust, becoming a better expert, and forcing you to listen to the needs of your readers. So, how do you build a content strategy while running your business? We’ve found that a good content strategy will take you, your team, or your Search Marketing Company a minimum of 20 hours a week.

Here is a breakdown of two of the most common ways businesses should develop a content strategy:

– For the Do It Yourselfer

You Plan the Strategy and Write the Content – As a general rule, I rarely see this strategy being implemented as business owners have neither the time to study, nor the resources to commit 20 hours per week to developing content. Here is a more practical way to do things yourself:

Hire a consultant to write out a three month plan for your company
Hire a part time writer to implement the content strategy
Total costs: $3000 for 30 hours of professional consultation or $1200/month to a part time writer at $20/hour.
Here are some additional resources for developing your inbound strategy and content team:
– Full Service Solutions

Developing your content through a full service agency might seem more expensive than doing it yourself, but the added value of resources and execution often produces greater results to your bottom line. Here are a few reasons why:

Search Marketing companies already have the tools and training to execute a content marketing strategy quickly.
They can provide you with on-going training and consultation.
They provide on-staff editors, so you won’t have to find an editor yourself.
They can foresee potential pitfalls that will hinder your message from turning into conversions.
They will manage the overall campaign and team so you do not have to manage your own team.

“Fannit Marketing Services
2911 Hewitt Ave Everett WA 98201
United States

Approaches To Developing The Curriculum

There are different ideologies regarding education, which conflict with each other. During the last century, there was a strong debate about the content and the recipient of the teaching. A certain type of knowledge, like the scientist, was more important than knowledge related to the arts and humanities. This debate continues even today. The way of planning and organizing the teaching has also been questioned. Only since this century has attention been given to the notion of expressing education in terms of specific objectives to be achieved and how to achieve it. Many efforts have been made since 1920 to treat the development of the curriculum as a scientific process. More attention has been paid to planning, including the use of specific goals and objectives, teaching and learning methods, as well as the development of materials and media, as well as attention to the review and evaluation processes. Likewise, the adoption of a more systematic approach to the elaboration of the curriculum has encouraged those who formulate it to think more carefully about the role of the recipients of the learning process, thus emphasizing the approaches that focus around the recipient. Read More About : PGP Australia

CurriculumAnother aspect that is currently being taken into account is the role that students play in developing the curriculum, and not only them but also other people or groups interested or involved in the learning process and results. In addition to the attention to the review and evaluation processes. Likewise, the adoption of a more systematic approach to the elaboration of the curriculum has encouraged those who formulate it to think more carefully about the role of the recipients of the learning process, thus emphasizing the approaches that focus Around the recipient.

Following the debate on the process of preparing the curriculum, two relevant models have emerged, the “classic” model and the “participatory” model (refer to Key Points 2 and 3). The basis that supports the participatory model is that the learning process is most effective when it “belongs” to an extensive range of actors or people involved, including students. More details on this can be found in part 3 of chapter II. However, the participatory development of the curriculum also applies to the classic model, which contains elements of great importance for those who must plan the curriculum: a systematic approach is very valuable both in this and in other activities. However, there are clear philosophical differences between the two models.

FICO Scores and Credit Report Differences for Auto Loans

The Difference Between a FICO Score and Your Credit Report When Applying for an Auto Loan

When applying for no credit check car financing you’ll want to become familiar with the differences between your FICO score and your credit report.  Each of these things are assessed differently by loan officers during the decision making process of whether to approve your auto loan or to decline your application.

Both are important factors during the decision making process of your bad credit RV loan application, so you’ll want to fully understand what you’re getting into, before actually applying for any auto loans, that way you can be sure to go into the process with your best foot forward.

fico score

What’s a credit report?

Your credit report is a collection of seven years worth of information and data that is used to calculate your FICO score. This information therein is derived from both public records and credit reporting agencies.

(Learn more: no credit check auto loans)

Information in your credit report will include personal information, such as your full name, social security number, birth date, your address or addresses in the past seven years, automobiles that you have owned in the past seven years, employer information, utility company information, open lines of credit that you may have, any credit that you have applied for, and the bad part…if you owe any money to creditors.

What’s a FICO score and what can I do to bring my FICO score up, if it’s not high enough to be approved for an auto loan?

Your FICO score is a collection of credit date obtained and calculated from your credit report.  The credit data from your credit report is then broken down into five categories, when calculating your FICO score.

These five categories are:

  • The length of your credit history.
  • Any new credit that you presently have.
  • The different types of credit that you use.
  • Your past payment history.
  • Any amounts that you may owe to creditors.

The importance of each category being taken into consideration will vary from person to person.  Also know, that even though your FICO score is only calculated from your credit report, that lenders will look at many things when making a lending decision.

What can I do to improve my credit report and my FICO score?

FICO ScoresIf you really want to improve your credit report and your FICO score to be improved for auto loans or bad credit auto loans, then start acting now by taking some simple steps immediately.  These simple steps are so simple that some people may not even realize how they can affect their credit reports and FICO scores.

Steps to improving your FICO score and credit report:

  • Simply paying your bills on time can greatly improve your credit rating.
  • Only take out new credit when you need it and try not to take out too much credit all at one time;  that looks “bad.”
  • If you have anything “bad” on your credit report, like unpaid utility bills, unpaid credit card bills, unpaid doctors or hospital visit bills, then pay them off immediately, or at the very least start paying on them in the attempt to show good faith that you are going to pay them off completely in the future.  Your creditors will report your payments to the credit reporting agencies and update your information.

Where do I go from here?

Visit Complete Auto Loans to learn more and get approved today!  We offer auto loans for everyone, even bad credit auto loans for people with less than perfect credit!  You’re guaranteed to be on the road with our credit specialists on your side!!